Etna Sicily Touring Vision, Mission and Values

Vision of Etna Sicily Touring: We help you change your life.

We strive to be the Sicilian leader in the field of international adventure and discovery journeys for all travellers/hikers, by supplying an intercultural experience which will improve their quality of life considerably.

Mission of Etna Sicily Touring: Because we deal with the tourism branch.

Association responsibility

We will offer an ambience which facilitates professional development and personal increase of our members. We will keep the competitive level of our package holidays for the benefit of our territory and the entire community. We will do our job having respect for every person and their duties within our organisation.

Satisfaction of the customer

Etna Sicily Touring undertakes, through direct marketing, to provide the tourists with emotions, adventure and discovery sightseeing tours of incomparable value of the volcanological and Sicilian world generally speaking. We are committed to make our customer one hundred per cent satisfied.

Financial liability

Etna Sicily Touring carries out a healthy financial management in order to create improvement and raise its value.

Accountability to its Members is in the first place

We will make sure of having satisfied travellers through satisfied members. We will supply you a Report to inform you about the satisfaction level of our mission many times a year. The issues raised within the Report will give some field of interest for our company and its improvement.


Our values are the foundation on which our company is based on. They come from our beliefs and actions, they shape our decisions; they give a direction to our increase and allow us to evaluate our progress.

Open and brave communication

To ask for and supply a sincere, honest and open feedback is essential to all of us in order to break down the barriers, to constantly improve what we do and to run a successful business. Every one of us should communicate in a direct, sincere and respectful way that is reflected in our thoughts and beliefs. To say the “politically correct” or to keep silent is harmful to the environment, so this is unacceptable to us. We think that admitting our weak points and asking for help is a sign of strength.

Undertaking risks

We will be asked to perform out of our comfort zone, to try things we have never tried before, to go so far as to look for something we are not sure we can do. We are talking about some important knowledge experiences that are the key features to create a learning organisation.


We believe in groups of people working together to get some very good results, to solve difficult problems, they personally and professionally support each other and they recognise their success. Every team member is essential to succeed in a hectic environment in rapid evolution. The only way to reach your target is to make the team responsible to commit and take the required precautions. Every member must be fully responsible for the team and for their personal goals.


These days of rapid changes due to global competition and high instability of the travel industry, we must be ready to change direction and go ahead. If we are a well-organised team sometimes it’s less important to move rapidly. The aim for everyone is to maximise our strength and, ultimately, our success within an unpredictable environment which changes constantly.


We must be fast, flexible and as competitive as we can, in the course of time, to precede our competitors, we must also be leader in our sector. We must reach new levels continually, if we want to reach the ambitious goal our association has set itself.


Our actions and decisions must be taken in accordance with the quality and service high level standards. Quality may be subjective; in our business quality this often involves a compromise between rapidity and perfection. When the quality level is in doubt, we will act to get the high standards requested by our customers. The excellence of our quality will keep on improving our repeated activity and, finally, our financial performance.